Bringing Seasonal Energy to a Global Fitness Brand
Shortly after my time at Fubo ended, I was brought in as a contract designer for Gymshark just before the holiday shopping season kicked off. I was tasked with taking the initial design concepts they had built and then turning them into high performing advertisments.
Denver, Colorado
Fashion
900+
Challenge
Designing for a global fitness brand during the holiday season meant creating bold, attention-grabbing campaigns for Black Friday and Christmas while keeping everything aligned with the brand’s identity. The fast pace and high stakes required adaptability, collaboration, and delivering high-quality creative across multiple channels on tight deadlines.
Results
The holiday campaigns reached a wide global audience across multiple platforms, including paid ads and organic social channels. The creative I designed played a role in driving visibility during one of the brand’s most important retail seasons, helping to capture attention in a crowded market. Beyond the immediate campaign success, the project strengthened my ability to design for large-scale audiences and reinforced the importance of consistency and impact in cross-platform creative work.
